Often questions about e -mail marketing

1. Why is email marketing important?

Email is the marketing tool that helps you create a smooth, connected and friction buyer trip. More importantly, e -mail marketing allows you to build relationships with prospects, customers and former clients. It is your chance to talk to them directly in their inbox, at a time that suits them. Along with the correct message, email can become one of your most powerful marketing channels.

2. What are the benefits of e -mail marketing?

Email marketing is the best way to create a long -term relationship with your customers, and increase sales in our company.

Benefits of e -mail marketing for the bus:

Most buses use e -mail marketing and make a lot of money with e -mail marketing.

3. What is the simplest day and time to send my marketing emails?

Again, the answer to this question varies from one company to another. Once again, the test is the way to know what is better. Weekends and morning usually seem to be the times when multiple email messages are opened, but since your audience may have different habits, it is better to try your data and then use them to make a decision.

4. What are the measures that I should look at?

The most important e -mail marketing are an open rate and click to appear. If your emails are not opened, the subscribers will never see your full marketing message, and if it opens it but do not click on your site, your emails will not be transferred.

5. How do I write a decent topic line?

The best topic lines are short and to the extent of this, as it accurately described the email content, but also attractive and interesting, so the reader wants to know more. Again, this is the perfect place to test A/B, to know the types of topics that work better with your audience. Your invitation to work should be clear and simple. It should be somewhere at the top of your email for those who have not finished reading the entire email, then it is finally repeated for those who read all the way. He should mention exactly what the subscribers want to do, for example, “Click here to download the excellent feature for free.

6. Is e -mail marketing still effective?

Email marketing is one of the most effective ways for the company to reach its customers directly. Think about that. Do not publish anything on your site in the hope that people will visit. You do not publish anything on the social media page and I hope the fans will see it. You are sending something straight to the incoming box for everyone, where they will definitely see it! Even if they don’t open it, they will see your topic line and the name of the work every time you send an email, so you still communicate directly with your audience.

7. However, do I develop my email subscribers list? Should I buy an email menu or build it myself?

Buying an email menu is a waste of time and money. These email accounts have not been verified and not interested in your brand. Useful mail menu if your subscribers do not open your emails. There are different ways to develop your mailing list.

8. How can I prevent the audience from canceling the subscription?

If the email theme line is not related to customers, they will ignore it several times. However, if you continue to repeat, it is intercepted and the subscription from your emails. Therefore, send relevant emails for the customer. Do not send emails that often focus only on sales, offers and discounts.

Send information about your work and shows so that you can contact customers. You can also update it on modern trends in your field. The primary role of e -mail is first and foremost to communicate with customers, get the maximum benefit from this tool.

9. What is the difference between cold email and unwanted email?

Cold emails are mostly sales email messages that are sent with content alignment of the recipient needs. It is usually dedicated and includes a commercial perspective. However, it is still unwanted e -mail. All unwanted emails are distinguished as unwanted messages.

Receive this type of unwanted e -mail regularly in the user’s inbox, it is possible that your emails are converted to unwanted folders or unwanted folders. The most important thing to prevent this is respect for the recipient’s choice of disorder from receiving emails from you. You can add links to easily cancel the subscription. You should be aware of the work of Can Spam and its regulations.

10. Where can I find an email template?

Almost all email tools provide you with ready templates. Whether you use MailChimp or Pardot, you will get many email molds ready for use.

However, if you want to create a template from scratch, you can do this. Most email campaign tools have an option to paste your HTML icon.

11. What is the direction of e -mail marketing that will help marketers succeed in 2022?

Is this a tendency to listen and get to know your customers? I think people are aware of how they feel the brand or company that acquires themselves without knowing their customers’ personal needs. People who listen to sympathy and then provide value based on what they learn will win.